Marketing with SEO or PPC? Which One is the Optimal Decision for You?
There are two major, [[Google search engine ]] [[marketing]] strategies.
[[SEO]] (search engine optimisation) and
Both strategies are entirely different, and it is tough to decide which one is right for you.
PPC refers to advertising on a search engine that charges on a [per click] basis, i.e. charges whenever a visitor clicks on one of your ads.
The order of ads is usually based on bidding prices, meaning that the advertiser who bids the greatest price per click will be listed first.
These sponsored listings are called PPC listings or adverts.
SEO changes your [[search engine]] position by looking at a number of factors including Link Popularity, [Page Authority], Visitor Engagement and so on.
If your [[web site]] is search engine optimised, then obviously, you are more likely to this page have good visibility in the search engines.
A well-optimized and marketed site will be listed in find out the top results whenever a person searches for related keywords.
One of the top benefits of [[SEO marketing]] is you don't have to pay for any clicks! Though you do pay for the web-page developer and copywriter.
You can cover a large range os search terms with PPC, whilst with SEO effectively, you need to create one web-page for each search term.
So focus SEO on your most competitive search phrases, which otherwise would be very expensive on PPC.
Once you have a PPC campaign running, you will soon see which search phrases generate clicks and conversions. You can then remove the non-performing keywords.
So the best strategy is a mix of SEO and PPC - as either, alone, will look at here be more [[expensive]].